Why You Should Hire a Consultant vs. An Agency

When you’re looking to outsource your marketing needs, choosing the right partner is imperative to your success…and your bottom line.

- What you need to know -

Agencies are notoriously an expensive option for small to medium sized business owners. The high overhead costs that agencies carry often results in them hiring junior level associates to service “smaller” accounts once they have been signed. In addition to the novice staff that will be supporting your account, you will most likely have your marketing needs squeezed into a “marketing formula”. A cookie cutter process will be applied to your marketing plan that will most likely included service that you do not need (not cost efficient), or worse, are not catered to your unique goals. There is no one magic marketing formula. Success is found when someone creates and monitors a custom strategic plan that is geared toward achieving your goals, not everyone’s goals.